Are people starting to show interest in your work, but you're a bit nervous about getting into a paid project? Have you started taking commissions and have been disappointed with the experience of working with clients? Interested in streamlining your commission processes and getting others to see you as a professional working artist? As artists, it can be difficult to tap into that business-mindset, but it's an absolute must if we plan on making a consistent income with our art. In today's blog post, I'll be sharing six tips that will help you look professional in the eyes of prospective clients, ensure your art commission processes go as smoothly as possible, and help you build a positive reputation that will attract more clients in the future. A great amount of self-employed artists make the majority of their income by working on commissions for clients who demonstrate a liking of their work and ask them to create a piece based on their particular needs. This said, I want to preface this post by saying that there is a vast amount of ways that we can create an income for ourselves through our art and our artistic skills. There are artists who only sell their work through galleries, others who make the majority of their income through teaching (online or offline), artists who create YouTube channels and/or blogs and become ambassadors for art supply brands, artists who have Etsy shops through which they sell original artwork and/or prints, artists who sell at local art markets/events... The possibilities are literally endless. And I 100% believe that you can become successful at any path you wish you pursue, as long as you're willing to put your entrepreneurial shoes on, are willing to step out of your comfort zone to make your dreams happen, continuously learn from other artists that have become successful in what you wish to do (and actually put that knowledge into action), and stay persistent. Be aware that things take time, though, and that you have to be smart about how you go about pursuing your dreams. Whatever combination of paths you decide to pursue is entirely up to you and what you're personally willing to do to make your goals happen. I do highly recommend you look into setting up a variety of income streams for yourself, as this will help you always have something to fall back on. Not to mention, this will allow you the possibility of turning down commissions when they don't align with who you are as an artist and/or you feel the potential client on hand doesn't entirely respect your work. Working with clients is definitely an experience all beginner artists should go through, as it helps us develop a vast array of skills such as artist-client communication, time-management, etc. However, every artist should give serious thought to what his/her professional long-term goals are, so that he/she can go about establishing short-term objectives and focus on making them happen. Check out my blog post titled Time Management for Artists: My Secrets for Staying Consistently Productive to learn how I go about establishing goals for the different important areas of my life and plan short-term objectives/weekly tasks to ensure I'm consistently moving towards them.
If you liked this video, make sure to subscribe to my YouTube channel. I share a new video every-single-Friday with art tips, drawing/painting tutorials and encouragement for aspiring artists!
Tips on Taking Art Commissions 1. Have a set method for pricing your artworkThere are two common methods that artists use to price their work: a) By hour: Amount of hours worked on painting x hourly rate This method requires you to determine your hourly rate, which will be completely dependent on your experience and skill level. I always add the cost of supplies to this total afterwards. b) By size: Set cost per square inch x amount of square inches in painting This method entails you set a particular cost per painted square inch, which will be dependent on the quality of the supplies you're using, as well as the level of detail rendered in your work. Think about which option would be best for your particular situation and stick to it. This way, whenever anyone asks you how much you charge you have a clear, definite answer, which will make you seem a lot more professional. In my particular situation, I use both for separate situations. When I create artwork to sell at art shows or to sell through my Etsy shop, I go by size. This tends to make the pricing/buying process less confusing for both myself and my customers. When I do commissions, however, and I'm asked to create a piece in specific dimensions, using specific materials and perhaps even different subjects from those I'm most used to painting, I price by hour. A few extra things to ask yourself when establishing your prices: -How comfortable are you drawing/painting the particular subject on hand? Is your lack of skill with that particular subject going to make you take longer? *If so, consider how you'll be lowering your prices to keep things fair (cost per hour wouldn't make sense in this case). -Is the work urgent? Will it entail you working long hours or weekends? *If so, consider raising your prices. -Will this project help you expand your knowledge and/or skills in a particular area your interested in developing? Would it be a great portfolio piece that will help you get the projects and clients you'd like to work with in the future? Is it fun/meaningful for you? *If you answered "yes" to any of these questions, consider taking the job even if the pay isn't as high as you'd like it to be. 2. Plan your time wiselyAs a working artist, it's absolutely imperative to learn about time management, get systems in place, and stick with them as best as possible. We have to treat creating art as our job if we intend to make a living from it, which entails, among many other things we have to do to keep out business running, sending our customers/clients updates and turning in work whenever we've promised to do so. As a general rule, I never promise I'll get something done by a certain date if there's even the slightest chance I won't be able to finish on time. I like being as transparent and as honest as possible, right from the beginning. I love the idea that I heard from a business specialist a while back about "underpromising and overdelivering", and I apply this when it comes to estimating a delivery date. In other words, I almost always tell my customers that the painting is going to take me at least a couple of days longer than I think it will and do my best to finish before that day. This way I can surprise my customers and even make the unboxing experience more special by making the packaging extra awesome and maybe even adding small gifts. Whether I'm going to be working on a shorter project or a longer one, I like creating a time table that I send to my prospective clients and include in the document I will be talking about in point number 3. I make time to sit down for a few minutes to create a calendar/timeframe using InDesign (whatever software allows you to make tables will work perfectly) and give thought to how many hours I'm going to have available to work on said project, day-by-day, throughout the next few weeks. *See example of an estimated project timeline I sent to a prospective client below. I never commit to any due dates and take my other responsibilities into consideration when creating this timeline, as well as the time I need for my mental and physical health (this info is omitted in the version I send of course!). As I mentioned, I add in a couple of extra days just in case any emergencies happen, clients don't send feedback when requested, or if I have to re-do something. Creating this time table is especially important when you're being asked to work on a longer project that will take over a month to complete. 3. Have information available on your website for possible customers, as well as a formal document to send whenever you're asked for a quoteIt's extremely useful to have a section of your website in which you share information about your creative process and any general terms pertaining to how you sell your work. Some artists do this in the form of a Frequently Asked Questions section in which they list common inquiries they receive. For a solopreneur, this is incredibly useful, as this helps you not have to answer the same questions over and over again and serves as a type of tripwire, so that only those that would seriously be interested in working with you seek further communication. One suggestion is to make this area of your website fun and actually educational. Add pictures of yourself at work, your workspace, your supplies, your work in progress, etc. Actually use it to help educate non-artists on what your creative process actually entails. Make it known that you love your work and make an effort to provide quality drawing/paintings. Some information you should definitely include in this section: -Your method(s) for accepting payment (bank deposit/PayPal/etc.) -What percentage of the total cost you need to get started (make this non-refundable) -Do you offer refunds? -Whether you ship your work internationally (if so- what are your shipping terms/costs?) -Will you require anything specific from the customer to get the work done (high-resolution images, etc.)? Aside from having this information available on your website, it's also very useful to send over a formal document whenever you're asked for a quote. It doesn't have to be overly complicated, especially if the commission on hand is a simple project. However, when projects are a bit more complex and/or will entail you working on it for over a month, I do recommend spending a longer time on this document. It should establish the specifics of the project on hand (what it is the client is asking for-exactly), state the cost (I like clearly describing how I arrived at that total by making my hourly rate and cost of materials known), and provide at least a general timeframe (I like including when each "phase" of the project will be finished by and when I'll be sharing progress notes and/or attending meetings). In this document, it's also very useful to re-state important payment terms that were already stated in the informational section of your website, along with any other notes you want to make extra clear (i.e. how much extra changes or meetings would cost, etc.). If you're starting to work on more complex projects that will take a longer time to complete, or are taking on a project commissioned by an established business, I highly recommend starting to read into Client Agreements and actually getting a contract signed before starting to work on anything at all. 4. Make sure your prospective customers are aware of your artistic style and aren't expecting something you can't/won't doHaving a portfolio available for customers to see and keeping it updated with the kind of work you're interested in producing is very important. I would say that your portfolio should have at least 10 different pieces so that people can have a good idea of what it is you do, as well as what range of subjects you'd be willing to work with. By sharing your portfolio and consistently sharing what you're currently working on, there will be much more of a chance that people who like your work will reach out with their inquiries. Get business cards made that include your website and social media channels on it! Have them on you at all times when you're out and about, and don't be afraid to tell people you're an artist and let them know where they can find your work. 5. Ask questions and make sure you clearly understand what you're being asked to doMake sure you ask a ton of questions and have a clear idea of what you're being asked to do. Don't be shy about it, either. I've had people reach out to me thinking they know what they want, but as soon as I start asking specific questions, they realize they don't. Getting started on a project in which the customer is unsure of what they need will leave you guessing, and this is a surefire way of making the art-making process way more stressful than it should be. I've also found that I'll if I actually take time to get to know my customer a bit before getting started, there's more of a chance that I'll create a piece they'll absolutely love. Here are a few questions I always ask: -What art styles do you like? *Have them send over a couple of pictures of specific artworks that call to them. -What color schemes do you enjoy? *Do they like warm colors? Cool colors? A combo of both? -What area of your home/office will you be decorating with this piece? *I've even had customers send over pictures of the space that will be decorated with my painting(s) to have a good idea of their decorative style, the color of the furniture, etc. 6. Be responsive and make communication a priorityIf a prospective client emails or messages you with inquiries in regards to a possible commissioned piece and you don't respond quickly, you may loose the opportunity. Make yourself as accessible as possible and always try to answer back within a reasonable amount of time. Also, make communication a priority throughout the process. This isn't to say you should be calling or emailing back and forth every-single-day, but make sure you don't let a long period of time go by without informing them about your progress, possible setbacks, etc. This will help avoid confusion, surprises, and prevent any negative ideas about you and your working process pop up in your clients' heads. Put yourself in your customers' shoes. Think about what it would feel like to pay for a job and have no idea of what's going on. I once hired a photographer who let months go by without sending me any information in regards to his progress editing the photos from our photoshoot. My mind couldn't help but wonder if he was prioritizing other peoples' projects over mine, if something had happened (i.e. did he lose the photos?) or if he simply didn't care about getting the job done on time. And, yes, I could have simply called him to ask him what was going on, but I'm always very busy and also wanted to be respectful (I know how time-consuming editing photos can be as I've done it myself). Not to mention, I really believe that if you're the professional getting paid to do the job, you should take it upon yourself to keep the client informed about what's going on and not rely on them calling you. *Final bonus tip:
Don't be afraid to turn down prospective clients if you feel who they are or what they are asking you for doesn't align with you.
If you feel that what they're asking you to do goes against your moral compass or beliefs, or if you feel there's any possibility that the person doesn't respect your work and your creative process, it's not worth it! Avoid getting into these high-stress situations in the first place. Always remember that it's your decision whether to take a project on or not. Never to let anyone minimize your passions and undervalue your work. I hope you found this post helpful and wish you tons of success in your artistic endeavors! Do leave me a comment below letting me know if you've had any negative experiences while working on commissions. I'd love to hear about it!
|
|
|
6. Never underestimate the power of quicker studies
I 100% believe that working on quicker studies 3-4 times a week is going to get you much further, faster, than creating one polished piece every five months. While it may be possible to create a beautiful-looking polished piece 2-3 times a year by following a tutorial or going to a one-time workshop, only creating art every now and then isn't going to do much for you in terms of developing your own artistic voice.
Ultimately, it's by staying consistent and by doing regular studies (no matter how large or small) that we get to know ourselves as artists, really hone into our techniques, and build up our confidence to take on more complex challenges. What's important is to make our art and creativity a habit.
Danny Gregory is an artist and author that started drawing in his mid-30's and, after seeing how this practice changed his life, wrote his book Art Before Breakfast: A Zillion Ways to be More Creative No Matter How Busy You Are to inspire others to make their art a habit, too. It's full of short drawing/sketching exercises and is perfect for those who want to draw but can't decide on what. The book has an optional workbook that provides even more prompts and actually has space to draw on. With Gregory's book, there's simply no excuse!
Ultimately, it's by staying consistent and by doing regular studies (no matter how large or small) that we get to know ourselves as artists, really hone into our techniques, and build up our confidence to take on more complex challenges. What's important is to make our art and creativity a habit.
Danny Gregory is an artist and author that started drawing in his mid-30's and, after seeing how this practice changed his life, wrote his book Art Before Breakfast: A Zillion Ways to be More Creative No Matter How Busy You Are to inspire others to make their art a habit, too. It's full of short drawing/sketching exercises and is perfect for those who want to draw but can't decide on what. The book has an optional workbook that provides even more prompts and actually has space to draw on. With Gregory's book, there's simply no excuse!
|
|
7. Collect ideas as you go through your day
As artists, it's important to stay open to inspiration coming from all kinds of sources. A new idea can come up after seeing a nice combination of colors in someone's outfit, the texture of a piece of fruit or the shape of a flower vase! Not to mention, emotions or ideas for new projects can come up during a quick trip to the supermarket or a night out with friends.
Even if you don't have enough time to put pencil/pen/paintbrush to paper during a crazy week, by keeping your art in the forefront of your mind and collecting ideas as you go through your day, you'll be staying creative! Always be thinking of how you can use everyday experiences as inspiration for future projects and get in the habit of writing down notes, as well as taking reference pictures that you can use in the future.
8. Stop overthinking and just get to work
It's incredible to me how we're our own biggest obstacles. Oftentimes we stop ourselves from doing things we know we need to get done in order to reach our goals because we overthink everything and waste way too much time doing so.
In time, I've come to realize that it's through taking imperfect action that we're able to move forward and that staying paralyzed with laziness and/or fear is a huge waste of the precious time we have.
If there's anything you really want to do in life, please do it! You owe it to yourself and to those around you who will be incredibly inspired by the fact that you pursued your passions.
Many of us may be extremely busy or may be going through a particularly rough time, but it's up to us to stay positive, use our experiences to our advantage and do what we can with the time we have. Motivate yourself by thinking of the artist you'll be a year from now if you just make the decision to prioritize your growth. A year from now, you'll be thankful you started today.
Cheers!
Become a Patreon community member to get access to:
-Real-time drawing/painting tutorials with full walkthrough commentary
-Downloadable outline drawings, reference pictures and supply lists
-Direct feedback from me
-Downloadable workbook titled How to Discover Your Artistic Voice
-Instant access to a growing vault of original reference pictures that you can use for your own art
-Special thanks in YouTube videos and opportunities to get your work shared
-Participation in polls to decide new blog post and YouTube video topics
-Live classes and Monthly Creative Assignments
+ much more!
*Click below to learn more!
*This post contains affiliate links. I receive small commissions for purchases made through these links at no extra cost to you. These commissions help me keep this site up and running, in order for me to keep providing helpful and inspiring art content. :)
Interested in buying a few watercolor painting supplies that won't break the bank and will actually help you progress your skills? Tired of investing in art supplies that end up on sitting on your shelf or drawer completely unused? Afraid you'll only be able to create amazing looking artwork by using expensive paint, paper and paintbrushes?
None of these things are true at all, dear Art Friends!
While it is important to use quality art supplies in order to progress efficiently, there are excellent paint, paper and brush manufacturers that offer stand-up products for accessible prices.
I was able to make a huge amount of progress using my student-grade Koi Watercolor Set and Canson XL/Strathmore paper (for more about my favorite drawing and painting supplies visit the My Art Tools section of my website). Of course, before discovering these supplies, I invested in quite a few that either were very frustrating to work with or ended up completely unused.
This is why I want to share my findings with you.
If you're a beginner just starting out with watercolors, I highly recommend checking out my blog post Watercolor Supplies for Beginners and Things You Must Know. In it, I dispel common myths in regards to watercolor painting supplies and provide thorough information about paint, paper and paintbrushes that will help you make more informed choices when it comes to buying supplies.
Today, I'll be sharing a couple of my latest YouTube videos in which you'll see me paint two different subjects (a landscape and a bird) using the same combination of paint and brushes. The reason I did this, is because I really believe in testing out supplies thoroughly before coming to a conclusion about them.
These products were sent to me to try out and share with you guys by an awesome online store called ConsumerCrafts. They offer a very wide array of art supplies at very affordable prices and, I've been able to find specific items at their website that I haven't been able to find through Amazon.
Though I had prior experience using these particular round brushes by Royal and Langnickel, I had never used the flat and the dagger brush. Also, I had never used watercolor tubes from Winsor and Newton. I was pleasantly surprised by the quality of most of these supplies and they are very accessibly priced.
If you enjoyed these videos, I'd absolutely love for you to subscribe to my YouTube channel. I publish a brand new video every-single-week sharing art tips, drawing and painting tutorials, and encouragement for aspiring artists. :)
Affordable Watercolor Painting Supplies
All of the supplies used in these video can be found at www.consumercrafts.com. Click on the images to learn more about each product.
Become a Patreon community member to get access to:
-Real-time drawing/painting tutorials with full walkthrough commentary
-Downloadable outline drawings, reference pictures and supply lists
-Direct feedback from me
-Downloadable workbook titled How to Discover Your Artistic Voice
-Instant access to a growing vault of original reference pictures that you can use for your own art
-Special thanks in YouTube videos and opportunities to get your work shared
-Participation in polls to decide new blog post and YouTube video topics
-Live classes and Monthly Creative Assignments
+ much more!
*Click below to learn more!
I hope you found these videos helpful and I wish you all the best as you move forward in your artistic journey!
*This post contains affiliate links. I receive small commissions for purchases made through these links at no extra cost to you. These commissions help me keep this site up and running, in order for me to keep providing helpful and inspiring art content. :)
What's the actual reason behind swatching watercolor paint (aside from the satisfaction of laying pretty colors down on paper)? What specific things should we be looking for when testing out a new watercolor paint set, besides differences in color? What are the different variables that may affect watercolors' behavior and their final appearance?
In this blog post, I'm going to explain the most important characteristics that you should start taking note of when it comes to watercolor paint. By understanding these different aspects and how they vary from pigment to pigment, you'll be able to make more informed choices when it comes to picking your color palettes/schemes for your paintings, which will make everything go a lot smoother.
I'll also walk you through my own personal method for swatching out a new paint set and share why I like testing my paints on two different types of paper.
It's very useful to explore a new paint set before actually attempting to create a painting with it. This is especially the case when it comes to watercolors, as this painting medium's inherent characteristics make it tricky to use.
For one, watercolors are translucent, which means we can't simply cover up our mistakes like we can when working with acrylics or oils. Secondly, due to their water-soluble properties, they tend to have a mind of their own. Finally (and something that was very hard for me to wrap my head around in the beginning), behaviors and effects can vary greatly from pigment to pigment, even within a set manufactured by the same company.
There are also many external factors that can affect our watercolor painting process and the final outcome of a piece, such as how clean our water is, what kind of paper is used, and even the temperature of the room we're working in!
Always remember that, as artists, we have to learn to embrace the exploration process. It may seem like a waste of time and resources when we're just starting out, but these smaller studies give us confidence and allow us to find ourselves as artists, so that we're then able to create more effective finalized works.
If you're a beginner just starting out with watercolors, I highly recommend checking out my blog post titled 10 Things I Wish I Knew Before Starting With Watercolors. By understanding these ten ideas and applying them in your painting, you'll be able to progress your watercolor skills much quicker and waste less supplies in the process.
Let's get to the swatching!
If you enjoy this video, subscribe to my YouTube channel! I publish a brand new video every-single-Friday with art tips, drawing/painting tutorials and encouragement for aspiring artists.
There is no right or wrong way to test out a new watercolor paint set. The whole point of swatching and testing out colors is for you, the artist, to have a better understanding of different color behaviors. This way, you'll be able to select the colors you like best depending on the particular subject you paint, your personal techniques and the overall effects you're going for.
If you're just starting out and haven't found your style, no problem! As your artistic journey progresses, you'll discover your own way of working and the specific paint qualities that are important for you. Later on, you'll be able to modify your swatching process to whatever fits you best and perhaps leave out aspects that aren't as important.
Watercolor Paint Characteristics
a) Mass tones
A color's mass tone tells us what it looks like when it's straight out of the tube and at its fullest saturation. Basically, it's the color at its purest and undiluted self.
-This is usually the first rectangle I fill in below the hue's name and I make sure to use the least amount of water possible.
b) Staining qualities
A color's staining quality refers to how difficult it is to remove from the paper when lifting, scrubbing or attempting to reactivate it once it's dry.
-To test this out, I like lifting paint from a small section of my Masstone square/rectangle when it's still wet with either a rag or a paintbrush. I also like coming back to my color swatch once it's dried completely to see if any color can be lifted or reactivated because I personally use this technique a lot in my work. There are some pigments that are known for being extremely staining, such as Prussian Blue, and others that lift up quite easily.
c) Opacity
A color's opacity tells us how opaque or transparent it is. Usually, you're looking for transparency when it comes to watercolors, as this is the quality that gives paintings created with this medium their distinctive glow.
-For faster swatches, I like drawing a couple of ink lines in this square/rectangle (allow them to dry completely) and painting over them with each color to see if there is any chalky residue left behind.
-Another option is painting a couple of lines or shapes with a different color (a different color from the one you're testing) and seeing how much the subsequent layer of color allows the bottom to shine through.
d) Level of dispersion
A color's level of dispersion refers to how easily it expands and/or intermixes with other colors when dropping on damp paper. A high level of dispersion means a paint color expands quickly and intermixes a lot with colors around it. A low level of dispersion means it mostly stays in place.
-For faster swatches, I like simply wetting this square/rectangle with clean water and dropping the color in in several different places to see how fast it expands.
-Another option is dropping a different color in first and then placing the specific hue you're testing out to see how much it expands/intermixes. I do recommend preparing a larger square/rectangle for swatching if you want to test this out. Because I don't do a ton of wet-on-wet work myself, this isn't I take too much time doing. However, if you do a lot of landscapes or even abstracts, it may be very useful for you to spend time testing out this particular one for your different colors!
e) Granulation
A color's granulation level can be identified by laying down a flat wash, allowing it to dry completely, and observing how even and uniform it looks after. Pigments that have a high level of granulation separate from their binder when mixed with water and tend to settle into the texture of the paper it is placed on. This leads to white dots and a patchy look in some areas. *A high level of granulation isn't inherently bad, as it can be used to create great effects in areas that require them. Many artists use highly granulating paints to their advantage!
-I don't usually create a separate square/rectangle to test out granulation, but come back to observe this later on after my paint has fully dried and settled into the paper in all my sections.
f) Permanence
A color's permanence refers to how resistant it is when exposed to light. In other words, how quickly does it start to fade out? Usually, manufacturers include this information somewhere within the packaging of the product with the following codes: AA (Extremely Permanent), A (Permanent), B (Moderately Durable) or C (Fugitive).
-I don't usually create a separate square/rectangle to test out permanence, but come back to observe how much the color has faded out a few months later.
g) How do colors react on different types of papers?
I usually like seeing how different pigments react on at least a couple of different types of watercolor paper because I know how much of a difference the right paper can make!
-For the swatching of this particular Winsor and Newton set, I used both higher quality Arches watercolor paper, as well as cheaper Canson paper. Both of these were 140 lb. Cold Press papers, but the Arches had much more of a texture to it. Another option could be testing your paint out on both Cold Press and Hot Press papers.
Check out my blog post/YouTube video Watercolor Supplies for Beginners + Things You Should Know. In it, I explain everything you have to know about watercolor paper and demystify a lot of common thoughts beginners have in relation to watercolor supplies.
Swatching Outcome and My Conclusions
The colors included in this Winsor and Newton 12-piece tube set are:
Cadmium Yellow Hue
Cadmium Red Pale Hue
Alizarin Crimson
Ultramarine Blue
Cerulean Blue
Prussian Blue
Viridian Green
Yellow Ochre
Burnt Sienna
Burnt Umber
Ivory Black
Chinese White
I enjoyed testing out this Winsor and Newton watercolor tube set and look forward to painting a piece with it. Even though this brand's Cotman line is described as being their affordable/student grade option, this particular tube set offers an excellent color payoff, contains a good amount of paint and is quite comfortable to work with. The paint's texture is just thick enough when squeezed out of the tube and onto the paint-mixing palette. Each tube contains 8 ml of paint and the manufacturer has included relevant information on its packaging such as each color's level of Permanence and Pigment Code.
A few things I noticed in regards to the differences between the swatches created on the two different watercolor papers:
a) Overall, the colors painted on the Arches paper are more vibrant than how they appear on the Canson paper.
b) The degree of this varies from pigment to pigment, but I was able to lift up more paint from the Canson paper, especially once the paint had dried. This probably has to do with the fact that the 100% cotton Arches paper absorbs the pigment a lot more effectively.
c) Wet-on-wet effects were much more beautiful on the Arches paper, which allowed them to disperse a lot more fluidly and gradually. On the Canson paper, the paint pooled in certain areas and left a patchy effect.
d) All colors, except for the Chinese white are completely transparent (which is a good thing). Transparent watercolors allow bottom layers to shine through and give paintings a unique glow. If you zoom into the ink lines below the Chinese white swatch, they appear to have a bit of a chalkiness over them.
Become a Patreon community member to get access to:
-Real-time drawing/painting tutorials with full walkthrough commentary
-Downloadable outline drawings, reference pictures and supply lists
-Direct feedback from me
-Downloadable workbook titled How to Discover Your Artistic Voice
-Instant access to a growing vault of original reference pictures that you can use for your own art
-Special thanks in YouTube videos and opportunities to get your work shared
-Participation in polls to decide new blog post and YouTube video topics
-Live classes and Monthly Creative Assignments
+ much more!
*Click below to learn more!
Watercolor Supplies Used:
*I buy most of my art supplies online through ConsumerCrafts or Amazon. Both of them are excellent options for finding great supplies at accessible prices. Click on images below to learn more about each product.
Subscribe to my email list and get access to my exclusive group of growing artists over on Facebook. Art in Harmony is a safe place to share your art and connect with other artists in a positive environment. I'm at the group daily providing feedback and have a free live class based on topics of members' choosing every week. There are also Weekly Challenges you can take part of, Thursday Art Tips and inspiration to help you make creativity a habit.
*This post contains affiliate links. I receive small commissions for purchases made through these links at no extra cost to you.
These commissions help me keep this site up and running, in order for me to keep providing helpful and inspiring art content. :)
Are you eager to start selling your artwork online but perhaps feel overwhelmed with all the options out there? Wondering if print-on-demand platforms like Society6 and Redbubble are right for you? Do the technical aspects involved in creating on online shop and uploading your artwork effectively keep you from moving forward?
In today's blog post I'll be sharing my entire process for creating products to sell on Society6, as well as essential information you should definitely know if you're thinking of opening a shop of your own on this platform. I'll also be providing a list of pros and cons about Society6 to help you make an informed decision on whether opening this type of shop is right or you.
Society6 is an online marketplace that allows artists and designers to easily create their own shops and sell their work not only on prints, posters, canvases, and other kinds of wall art, but on a large variety of accessories like phone cases, tote bags, apparel and even furniture! One of the reasons why I decided on Society6 over other platforms is because, in my research phase, I heard great things about the quality of their products from other artists.
About a year and a half ago, when I first started learning about different options for selling my work online, I was taken aback by the amount of platforms available and the differences between each. Some of them require artists to go through application processes, others ask for fee payments for each artwork uploaded, others keep a huge percentage of the artist's earnings, etc. Of course, there are marketplaces like Etsy through which the artist assumes all responsibility for customer service, packaging and shipping orders, which you can go for right-off-the bat if you want more control and direct contact with your customers.
I decided to create shops on both Society6 and Redbubble, as they are fast to open, easy to use and require no monetary investment. However, since before starting with my online art business journey, I knew that my end goal was to eventually sell my original artwork through Etsy. The way I saw it, these smaller shops would be a great way to start developing a habit for creating new pieces and uploading them on a semi-regular basis. They would also enable me to test out what people liked most and to start marketing my different products through social media.
I saw these shops as a stepping stone, as I knew I still had a ton to learn about before opening my shop on Etsy. Also, I'm all for creating a variety of income streams and plan to keep these smaller shops running even after my Etsy shop has gained some traction. Setting up multiple income streams is a total must for artists of all kinds, in my opinion.
There are three things that you should do before concluding whether a platform/marketplace is right for you or not:
a) Research, research, research (but don't get stuck there)
This entails visiting the site yourself and reading the information the company provides. You must know what their terms are, the support they provide, how/when you're getting paid, the quality level of their products, etc. I also recommend listening to reviews from at least three different artists or designers that have been on the platform for a decent amount of time. Also, think about whether the company's overall vibe (the mood and attitudes they transmit through their site, social media channels, advertisements, etc.) meshes with yours.
b) Give thought to what goals you have for your artwork
There are so many ways an artist could go in. Is your dream to sell paintings for large amounts of money and getting into galleries? Are you primarily a commercial illustrator working with clients? Would you like to venture into surface pattern designing? Would you like to have your own larger shop on Etsy (or on your own website) through which you'll take care of all production and shipping to your customers in the future? You have to know what it is you want to do before investing too much time and energy into something that may or may not be right for you. What does your gut tell you?
c) Actually do it and give it a decent amount of time
Once you've come to a decision (be careful not to spend such a long time in the research phase that you never actually get to anything), it's essential to put in consistent effort and be patient. You might be doing everything right and still see nothing happening for months. Remember it takes time to see results on any platform and it's essential to stay consistent for a while before arriving at any conclusions. Always continue learning what aspects you can improve about your shop and how you can get your work out there effectively.
If you enjoy this video, I highly recommend subscribing to my YouTube channel. I publish a new one every-single-week sharing art tips, drawing/painting tutorials and encouragement for beginner/intermediate artists! :)
How to Scan, Edit and Upload Artwork Onto Society6
1. Creating Your Artwork
You can upload any kind of artwork onto Society6 and choose any (or all) of the items available to place it on if you so desire. However, it's important to take into account that not all kinds of artwork will look good on all types of products. And, of course, the less amount of items you make available, the less options you will offer to your visitors, which translates into less sales.
With my limited amount of time, I decided to create patterns using the watercolor illustrations I was already creating for the calendars I send out to my newsletter subscribers every month! With one same pattern, I would be covering most of the items offered by Society6 at once and they would look awesome.
I know creating patterns might not fit your own artwork but, if you wish to create patterns with your illustrations as I do, I highly recommend creating your artwork with little to no background so that it's easy to "clip out" in Photoshop (or the photo editing software of your choosing).
As you upload your first drawings or paintings and start placing them on products, you'll find what types of items suit your work best. As much as it's great to have more products to offer, don't feel obligated to create products that don't make your artwork shine.
With my limited amount of time, I decided to create patterns using the watercolor illustrations I was already creating for the calendars I send out to my newsletter subscribers every month! With one same pattern, I would be covering most of the items offered by Society6 at once and they would look awesome.
I know creating patterns might not fit your own artwork but, if you wish to create patterns with your illustrations as I do, I highly recommend creating your artwork with little to no background so that it's easy to "clip out" in Photoshop (or the photo editing software of your choosing).
As you upload your first drawings or paintings and start placing them on products, you'll find what types of items suit your work best. As much as it's great to have more products to offer, don't feel obligated to create products that don't make your artwork shine.
2. Scanning Your Artwork
In terms of the scanning process, there are a couple of things that you should have in mind. Firstly, the products you're intending to place your design on will be printed, which means that the resolution and quality of your scanned artwork matters a lot. Thus, you should make sure your scanner's settings are at at least 300 dpi (dots per inch).
There are artists that scan their work at higher resolutions, but this is the minimum. If you decide to scan at an even higher resolution, your scanning process will most likely take longer and your files are going to take up much more space on your computer.
Below are a couple of scanners that have been recommended by other artists who've bought these specifically with the intention of scanning their work and creating their own prints. After having read so many great reviews, I'm definitely going to be investing in one of these in the near future as I expand my business.
There are artists that scan their work at higher resolutions, but this is the minimum. If you decide to scan at an even higher resolution, your scanning process will most likely take longer and your files are going to take up much more space on your computer.
Below are a couple of scanners that have been recommended by other artists who've bought these specifically with the intention of scanning their work and creating their own prints. After having read so many great reviews, I'm definitely going to be investing in one of these in the near future as I expand my business.
|
|
3. Editing Your Artwork & Creating Your Designs
Once I have a high quality scan of my illustration on my computer, it's time to open Photoshop and move onto the cleaning/editing process, as well as creating any sort of pattern I'd like with it. If you don't currently have Photoshop, and don't want to pay for the software, don't worry! You can download Gimp for free, which is a very popular photo-editing software you can get online for both Mac and PC. This popular alternative is even used by professional illustrators and contains pretty much all the tools that could come in handy for you as an artist.
In Photoshop, I mainly remove the background from my illustration, do any cleaning necessary (to remove hairs, etc.) and perhaps increase the contrast a tiny bit at times. To "clip" the illustration from the background I like using the Pen Tool, which provides me much more control than the Magic Wand selector. You want to be careful when cutting your illustrations out, because any white spots you leave outside of your illustrations will get printed on the products! I always make sure to re-check my work when I'm done.
Every now and then, I also use Photoshop to manipulate colors so that I'm able to create colorful patterns using only one "base" illustration.
Once I've successfully separated my illustration from it's background, it's time to create an appealing pattern with it! I visit Society6's Pixel Dimension Requirement page to make sure I'm creating my file in the right size before working on my pattern. In this page, Society6 lists out the document sizes (in pixels) needed for each of their products. But don't worry, you don't need to create a separate file for each!
What I do is create a new document in Photoshop with their minimum recommended size of 6500 x 6500 pixels and create my pattern there. This size is covers most of the products on the list and the platform will automatically place it on all the products that require this size or smaller, which saves a lot of time. There are currently only 2-3 products that require a larger size than this and you can create separate files for those if you wish. There are also a couple of products like stickers and t-shirts which you'll probably find need a separate design or layout.
Once I'm happy with my pattern, I deactivate the background layer in Photoshop and save the document as a .png, which allows the background to remain transparent. This is the file you'll upload onto Society6.
Because I know I'm most likely going to have to come back to Photoshop to create separate .pngs for stickers and t-shirts, I leave it open.
3. Uploading onto Society6
Opening your shop on Society6 is very fast and easy. All you need is a PayPal account. I recommend giving thought to your Username/URL because you won't be able to change it later and filling out your Artist Bio as soon as your able. Upload a banner and an avatar image to make your shop your own.
Once that's done, all you have to do is click on the button at the top that says "Sell" and you're going to be taken through a very straightforward 3-step process. The platform take a minute to process your artwork when you upload, as it's placing it on all available products that it fits on.
Next, you'll have to fill in a title for your work, as well as tags and a description. A tip here is to put yourself in the buyer's shoes. Instead of typing in a subjective title for your artwork, think about what words visitors actually type into Society6's search bar when looking for products. Be descriptive, create a five word title, use up all the available tags, and create a good little paragraph.
Finally, the fun part! You'll be taken to the last section, in which you'll see your design on all sorts of awesome items. You get to decide which to deactivate if you wish. I highly recommend taking time to look over every single product to ensure that your design is at an optimum size in each. All you have to do is click on each item and shift your design's size/location.
As you scroll down the Create Products page, you will see what products require a separate .png file. I usually need to create a separate file for stickers, as a sticker page has to have fewer elements and they have to have a good distance between them (stickers have a white outline around them that shouldn't overlap). I also create separate patterns for t-shirts that are usually more vertical and contain less elements than my initial pattern.
Create whatever .png files you need and upload them separately onto individual products by clicking on those items.
Finally, hit Publish and, in around 15 minutes, your products will be up on your shop!
Once that's done, all you have to do is click on the button at the top that says "Sell" and you're going to be taken through a very straightforward 3-step process. The platform take a minute to process your artwork when you upload, as it's placing it on all available products that it fits on.
Next, you'll have to fill in a title for your work, as well as tags and a description. A tip here is to put yourself in the buyer's shoes. Instead of typing in a subjective title for your artwork, think about what words visitors actually type into Society6's search bar when looking for products. Be descriptive, create a five word title, use up all the available tags, and create a good little paragraph.
Finally, the fun part! You'll be taken to the last section, in which you'll see your design on all sorts of awesome items. You get to decide which to deactivate if you wish. I highly recommend taking time to look over every single product to ensure that your design is at an optimum size in each. All you have to do is click on each item and shift your design's size/location.
As you scroll down the Create Products page, you will see what products require a separate .png file. I usually need to create a separate file for stickers, as a sticker page has to have fewer elements and they have to have a good distance between them (stickers have a white outline around them that shouldn't overlap). I also create separate patterns for t-shirts that are usually more vertical and contain less elements than my initial pattern.
Create whatever .png files you need and upload them separately onto individual products by clicking on those items.
Finally, hit Publish and, in around 15 minutes, your products will be up on your shop!
*Next step! Market your artwork!
No matter how amazing your artwork is, if nobody knows about it, you're going to have a hard time making sales. Don't be afraid of putting your work out there!
While Society6 does a great job attracting shoppers to their site, their marketplace is saturated with incredible artists that have been on the platform a very long time and have formed a history/reputation for themselves. All of us need to go through that and have to accept and learn to enjoy the phase we're in.
If you're serious about selling your work online, I suggest optimizing your social media accounts so that you give your audience a clear idea of what you do and offer. Pick one or two and keep them professional. Refrain from sharing personal things and stick to uploading pictures of your creative process, your favorite tools, what you find inspiring, links to useful articles that your target audience would find helpful, and share your new products!
Visit Society6's blog to find great tips for getting your work out there.
While Society6 does a great job attracting shoppers to their site, their marketplace is saturated with incredible artists that have been on the platform a very long time and have formed a history/reputation for themselves. All of us need to go through that and have to accept and learn to enjoy the phase we're in.
If you're serious about selling your work online, I suggest optimizing your social media accounts so that you give your audience a clear idea of what you do and offer. Pick one or two and keep them professional. Refrain from sharing personal things and stick to uploading pictures of your creative process, your favorite tools, what you find inspiring, links to useful articles that your target audience would find helpful, and share your new products!
Visit Society6's blog to find great tips for getting your work out there.
Pros and Cons of Society6 (and other similar online shops)
Become a Patreon community member to get access to:
-Real-time drawing/painting tutorials with full walkthrough commentary
-Downloadable outline drawings, reference pictures and supply lists
-Direct feedback from me
-Downloadable workbook titled How to Discover Your Artistic Voice
-Instant access to a growing vault of original reference pictures that you can use for your own art
-Special thanks in YouTube videos and opportunities to get your work shared
-Participation in polls to decide new blog post and YouTube video topics
-Live classes and Monthly Creative Assignments
+ much more!
*Click below to learn more!

Popular Posts
Categories
All
Art
Art Business
Artist Interviews
Artist Struggles
Art Process
Art Studio
Art Supplies
Creativity
Drawing
Experimentation
Exploration
Freebies
Free Downloadables
Guest Posts
Inspiration
Interior Decor
Links To Useful Sites
My Artwork For Sale
My Illustration
My Journey
Paintings
Painting With Oils
Photography
Sketchbook
Student Art Shows
Studies
Teaching Art
Tutorials
Videos
Watercolors
www.erikalancaster.com
is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites
to earn advertising fees by advertising and linking to amazon.com.
www.erikalancaster.com
is a participant in the Shareasale.com Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Shareasale.com partner companies.
is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites
to earn advertising fees by advertising and linking to amazon.com.
www.erikalancaster.com
is a participant in the Shareasale.com Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Shareasale.com partner companies.