Color Psychology and Its Use in Art

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Have you ever stopped yourself from adding color to a drawing because you were afraid of ruining it and/or just couldn't decide which combination to go for? How have famous artists used color to give their work impact and the ability to efficiently transmit a particular mood or emotion to their viewers? Have you ever wondered how colors around you affect you in your day-to-day life? 


It's no secret that artists need to have vast knowledge about the different Elements of Art and how to use them in order to create compositions that are both visually pleasing and effective at transmitting ideas or emotions to their public. Color is one of these elements!

When I'm explaining the different Elements of Art (Color, Shape, Line, Texture, etc.), I like segmenting each into its more objective aspects (pertaining to cold technical drawing/painting skills) and its more subjective aspects (relating to how they can affect a viewer's emotions/mood). For me, a great art piece demonstrates both technical knowledge on part of the artist and is able to transmit a message or feeling. This is why I like to get aspiring artists thinking about both of these aspects simultaneously as their journey progresses.

Today I'll be sharing an amazing Color infographic created, and very kindly shared, by Invaluable! Invaluable.com is a renowned online marketplace that sells fine art, as well as antiques and collectibles (links to their website and social media channels can be found at the end of this post).
Their infographic helps us understand the different emotions that each color can transmit, and shares specific examples of famous paintings that effectively used each.

Stay tuned because I plan on creating a few blog posts about color mixing, terms all aspiring artists should know about, selecting color schemes, etc. If you're a beginner, are interested in starting to paint using watercolors, and/or you'd like to learn more about the Color Wheel, I highly recommend you check out my Watercolor for the Total Beginner Mini-Course! The third class in this free mini-course is all about Color and I walk you through, what I consider to be, the best way to understand relationships between colors and how to mix them effectively. 

​Let's get into the guest post!

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​You may not realize it, but colors have a large impact on your emotions and actions. Color psychology is the study of how different pigments can cause different behaviors. Dating back to the 15th century, color theory is still implemented in a variety of ways.

Individuals, institutions, and businesses carefully pick which colors to incorporate into their brand. Because colors symbolize different feelings, you may be able to understand a lot about a brand simply from analyzing its hues. Marketers also take advantage of human reactions to color by packaging products to draw attention and even evoke emotion.

If you’re interested in the psychological science behind color, Invaluable put together the infographic below using art to explain it. 

How Artists Use Color to Evoke Emotion. Infographic by Invaluable. Click on image to read complete their complete blog post.

Visit the blog section Invaluable's website for more great art-related posts!
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Follow them on social media at: 
facebook.com/InvaluableOfficial
twitter.com/invaluablelive
instagram.com/invaluableofficial
pinterest.com.mx/invaluable

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Thanks so much to Invaluable for sharing this great infographic with me and thank YOU for reading!
I hope you found this blog post inspiring and helpful. 


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