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Color Psychology and Its Use in Art

10/22/2018

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Have you ever stopped yourself from adding color to a drawing because you were afraid of ruining it and/or just couldn't decide which combination to go for? How have famous artists used color to give their work impact and the ability to efficiently transmit a particular mood or emotion to their viewers? Have you ever wondered how colors around you affect you in your day-to-day life? 


It's no secret that artists need to have vast knowledge about the different Elements of Art and how to use them in order to create compositions that are both visually pleasing and effective at transmitting ideas or emotions to their public. Color is one of these elements!


When I'm explaining the different Elements of Art (Color, Shape, Line, Texture, etc.), I like segmenting each into its more objective aspects (pertaining to cold technical drawing/painting skills) and its more subjective aspects (relating to how they can affect a viewer's emotions/mood).

​For me, a great art piece demonstrates both technical knowledge on part of the artist and is able to transmit a message or feeling. This is why I like to get aspiring artists thinking about both of these aspects simultaneously as their journey progresses.


Today I'll be sharing an amazing Color infographic created, and very kindly shared, by Invaluable! Invaluable.com is a renowned online marketplace that sells fine art, as well as antiques and collectibles (links to their website and social media channels can be found at the end of this post).

Their infographic helps us understand the different emotions that each color can transmit, and shares specific examples of famous paintings that effectively used each.

​Let's get into the guest post!

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Color Psychology and It's Use in Art

by Invaluable

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​You may not realize it, but colors have a large impact on your emotions and actions. Color psychology is the study of how different pigments can cause different behaviors. Dating back to the 15th century, color theory is still implemented in a variety of ways.

Individuals, institutions, and businesses carefully pick which colors to incorporate into their brand. Because colors symbolize different feelings, you may be able to understand a lot about a brand simply from analyzing its hues.

​Marketers also take advantage of human reactions to color by packaging products to draw attention and even evoke emotion.


If you’re interested in the psychological science behind color, Invaluable put together the infographic below using art to explain it. 

Color Psychology and Its Use in Art
How Artists Use Color to Evoke Emotion. Infographic by Invaluable. Click on the image above to read their complete blog post!

Visit the blog section Invaluable's website for more great art-related posts!
​
Follow them on social media at: 
facebook.com/InvaluableOfficial
twitter.com/invaluablelive
instagram.com/invaluableofficial

pinterest.com.mx/invaluable



Sending out a huge thanks to Invaluable for sharing this great infographic with us and thank you for reading!

I hope you found this blog post inspiring and helpful. 



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6 Comments
Awanto link
1/24/2019 09:07:39 am

Your article is superb! I am an artist. It inspires me a lot. Thanks

Reply
Erika Lancaster
1/25/2019 08:45:04 am

Hey there Awanto,

I'm so happy to hear you found this post helpful! Thanks so much for checking it out and for taking time to leave a comment. :)

Have a great day!

Reply
Gerty Gift link
3/21/2019 07:14:22 am

It's really interesting to think about all the different things you can portray with color. I especially liked how white can mean clarity or grief. It would be interesting to see someone use both of these meanings with this one color in one piece.

Reply
Erika Lancaster
3/27/2019 09:30:44 am

Hi Gerty,
It's so true! The meaning/significance of colors can also change greatly depending on the person's culture and upbringing.
One of the reasons I love all kinds of art so much is that we all connect to it in our own ways and it brings up conversations that we need to talk more about.
Thanks so much for checking out this blog post and taking time to comment! Have a great day. :)

Erika

Reply
julia bryson
8/4/2020 05:27:04 pm

Hi Erika
Thank you so much for this posting. I am a neurorehab doctor interested in art and healing. I'm wondering if you would have any interest in exploring more about this topic. Doesn't have to be a long talk and just if if would be fun for you. Thank you much, Julia Bryson

Reply
Erika Lancaster link
8/5/2020 03:03:23 pm

Hi, Julia!
Thanks so much for checking out this guest post from invaluable.com. I'm glad you found it interesting!
Color Psychology is truly a fascinating subject. Color subconsciously affects us all the time and artists/designers make specific choices when using it to communicate specific moods, emotions, etc. to the viewer.
Thank you for the invitation to chat with you. As a solopreneur, I'm always very short on time and my days are always very full with content creation, teaching and programmed meetings.
If you have any specific questions you'd like to ask me, please feel free to reach out via email: hello@erikalancaster.com.
Stay safe and thanks for reading!

Reply



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