Why is Instagram such a great online platform for artists? What are some essential tips for working artists starting on Instagram? Why is it important to build up a following if we're intending to make a consistent income from our work and how does one even go about starting to grow one from scratch?
I sincerely believe that there's never been a better time to be an artist.
With the Internet and so many online platforms/tools available to us, it's easy to both connect with other artists and start getting our work known by possible collectors all over the world.
We can literally set up our own website or online shop in a matter of minutes and start making our work or services available for visitors.
This said, something I quickly came to realize after having left my last 'normal' full-time position and starting my own online business is that, it's one thing to have and use all of these amazing tools and it's quite another to actually make them work for your career as a professional artist.
As I shared in this past blog post, there's a lot to learn and start implementing in your online efforts. There's a strategy involved, and it's not just about mindlessly posting your work.
While we're building up our artistic skills and finding our voice, we need to be learning about marketing and actually putting to use these strategies we learn about.
It's only through actually experimenting for ourselves over a certain period of time, that we can conclude whether strategies are working for our specific artistic goals or not.
For most of us, it can not only take time to see sales coming in, but the process can be frustrating and quite overwhelming, as there's so much to learn about and so many options.
This is especially the case when we're just getting started.
Over at my YouTube channel, I've shared videos in which I'm very honest about what it has taken for me to get to the point I'm at, and have provided lots of practical advice for aspiring artists.
With my innermost group over on Patreon, I'm even more candid about my life as an artist and share the inside tips that have worked for me as I continue building my income online.
As I've mentioned in past blog posts and videos, as artists we are creative entrepreneurs. We're business owners.
It's important to understand that we're looking to sell products. Meaningful, unique products. But products nonetheless.
And just like any other business out there, it's essential to build up our brand and work on a message that is meaningful and unique to us.
To succeed as an artist, we must build up an audience (whether it's online, offline or both is completely up to you and your goals). We want to create connections with people who resonate with our work, our story and our message.
You may be able to sell a piece or two here and there out of luck, but it's these people who resonate with us deeply, who'll be not only cheering us on, but will also be coming back for more when we release new artwork.
I really believe that, the sooner we ease into marketing and sales, and actually see them as a fun, creative part of our work, the more successful we'll be.
Katherine Belle, who works as special contributor for Enjoy Canvas, will be sharing several essential tips that will help us make our Instagram account a success.
Katherine is obsessed with interior design, and is a pro at creating and sharing content online that is valuable for readers.
Let's get into her article!
5 Tips for Marketing and Selling Your Art on Instagram Like a Pro
by Katherine Bell
Instagram has completely changed the way people buy and sell products (and services).
Literally, anyone can start selling via the Internet now-a-days. This is awesome because this means we don't have to sit through endless days wondering how we can grow our art business and sell more work.
It's all about how you market yourself and your art, which requires you actually interact with people and grow an engaged online community (your audience).
As long as you focus on sharing valuable (inspiring, educational, entertaining) content for your audience, stay consistent, and apply a few key tips, your account will grow.
And though this may take time, the opportunities that can come from your efforts are definitely worth it.
Instagram is one of the best social media platforms for artists due to its highly visual nature and it's ability to display a curated portfolio of your work to your visitors.
Over the years, it has become the ideal social media platform for artists, right next to Pinterest.
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