Indio Beer Campaign Pitch Storyboards & Character Sketch

This summer I partnered with a Marketing specialist to create a pitch for Indio beer (Cuauhtemoc Moctezuma/Heineken). Indio beer is presently marketed towards young adults and sponsors concerts as well as other music festivals. The ideas we chose to present revolved around the creation of a fun character that would help make the brand memorable among individuals looking to connect with the beer brand they consume. 

Following are character sketches and a couple of storyboards meant for T.V. ads.