This summer I partnered with a Marketing specialist in order to create a pitch for Indio beer (Cuauhtemoc Moctezuma/Heineken). Indio beer is presently marketed towards young adults and sponsors concerts as well as other music festivals. The ideas we chose to present revolved around the creation of a fun character that would help make the brand memorable among individuals looking to connect with the beer brand they consume.
Following are character sketches and a couple of storyboards meant for T.V. ads.
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