Recently I had the honor of creating a logo for a new progressive school in Virginia.
The Independent School of Winchester has the mission of creating a learning environment where young people can discover and develop their own unique abilities and logical/critical thinking in order to positively change the world and their relationships (with self, family, peers, community members and nature). It´s founders believe in creating an environment grounded in strong spiritual values from a multiplicity of traditions, as well as using the latest research on how the young brain functions.
The school founders wanted a logo that would transmit their commitment to nature and global awareness, while still appearing modern and ¨cool¨. They liked the idea of including three different segments or symbols in their logo that could transmit the three levels of their school (elementary, middle school, and high school). In terms of colors, they said that they preferred greens and blues, but that they were open to any earth tones.
The next image includes my three logo proposals.
This is a screenshot of a piece of the final document sent to the client, with the finalized logo in different versions.
For more information about the school, visit: http://www.iswva.org/
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