Hi! Unfortunately it has been a while since I've had any time to do any actual design work. My time has revolved around teaching art and painting and improving myself in these areas whenever I have any free time. Between all this and making sure I'm looking after my health and wellbeing (this is really starting to become one of my priorities), my days are usually full.
Before leaving on Christmas break, I made a long list of the things I wanted to work on during this time. One of these things was working on personal design projects and incorporating illustration (which I feel I have done more of recently) into some type of collateral design. Sooo... after doing some brainstorming, I decided to create a logo for an imaginary cat lounge/coffeeshop. I started by dedicating some of my time to do research about these types of establishments and learning as much as I could about them. They are becoming more and more popular in the U.S., which I think is kind of awesome.
I wanted to share my process with you, starting from pencil sketches to finally vectorizing and refining the logo on my computer. I knew from the beginning that I wanted to create the font for the logo myself. I also wanted something different from the stuff I found online, making the cat elements a bit less obvious and in-your-face, while still maintaining a degree of playfulness and novelty.
Next, I am going to be working on a menu design which will incorporate my own original illustrations! I will be posting about that later.
Happy New Year! Have a great time celebrating!
As a personal project, I decided to do a redesign for Kevala's Almond Butter products. I really like the product, but I really think their current image is really lacking good design. Here are some initial ideas which I am still working on.
Bessermachen put together two of my favorite things in the world (pin-up art and chocolate), when they created these lovely
tin boxes for Chocolates with Attitude. To create their pin-up girl illustrations, they kept as faithful as possible to the way it was done in the 50´s, by first photographing a model and then painting over the picture to recreate the desired effect.
They decided to give each type of chocolate an ¨archetype¨, represented by the image of a specific girl and general design.
I think the idea and the execution is amazing!
So this weekend I went to the supermarket with the boyfriend and we found this rum. Since I´m a fan of rum (always in moderation) and the bottle and overall design are amazing, we had to buy it. The product did not disappoint. In fact, it is pretty excellent. I´m always happy when I find new products that have great design backed up by great quality. I visited the site on the bottle (www.krakenrum.com) and was blown away by the awesomeness of the product´s branding.
Undoubtedly, The Kraken´s success has been in large part due to the product´s amazing aesthetic and the dedication that the company has given to the creation of amazing items (and website) used to advertise it. With it´s original name, bold design and unique bottle, The Kraken succeeds in being a memorable brand. This sets it apart from its competition given most of the brands in this niche merely focus on either the results of drinking their product or their history.
See for yourself, visit the site, and buy some Kraken!